In a crowded market of high-end accessories, a bespoke handbag is an investment which provides the wearer with complete control over the fabric, shape and finish, and allows them to create a personalised, unique piece. This investment involves time as well as money, often including several visits to store. To fit in with customers’ busy lifestyles, Bally wanted to provide a way for them to understand the process and experiment with building their own bag, from any location, at any time, on any device, without the friction of having to download and install an app.
Bally asked our team to create an experience through which users would be able to customise their popular Sommet handbag by selecting fabric and finish options, and adding a monogram. The experience should also reflect the luxury personalised service available in store.