The Challenge
Prior to this project starting, six Coty brand sites had already been built using Beamly’s original platform. The scope of that project was focused on providing the brands with stable, responsive and accessible websites. The sites had been live for around a year, so we were able to revisit the project, analyse data collected in that time, and see what improvements could be made before onboarding further brands.
Our team’s goal was to improve the front and back-end experience for all the platform’s users - internal, brand teams and the end consumer, whilst also taking into account the business need to make the site creation process more efficient and for the platform to integrate seamlessly with Coty’s product management database and digital asset management system.