Luxury brands have the advantage of strong creative and storytelling to drive sales, but as shoppers give high value items more consideration, a clear, simple and reassuring checkout process is vital to conversion. The checkout was part of the Labelux platform, which is a Demandware-based white label eCommerce product tailored for the luxury market, serving brands such as Jimmy Choo, Versace, Bally and Belstaff.
Labelux was an in-house agency providing eCommerce services to the JAB Luxury group of brands, with each brand offering a different combination of delivery, gift and payment options. Our team’s goal was to bring together the checkout flows and refine the purchase process whilst incorporating omnichannel initiatives to provide a harmonious experience with stores, whilst accounting for region-specific legal requirements. We also considered the group’s roadmap, and included preliminary designs for services we planned to fully research and roll out in future.