I was the lead digital designer on the Versace project, and was involved in the original template design as well as working with the brands' eCommerce Directors and the Labelux development team to design ongoing improvements. A few examples are below.
Creating living style guides for the brands moving onto the template
I worked with front-end developers and the brand's creative teams to put together pattern libraries to speed up the build process and to ensure consistency throughout the site.
Product Detail Page
One of the main requirements for this page was to ensure that the full hero image is visible on all screens. Rather than stretching the image proportionally on very wide screens which meant that most of the image was lost beneath the fold, the image instead fills the viewport in a wider container.
Adding a mini cart dropdown on the product detail page
The mini cart automatically expands when a product is added to the bag, to reinforce the message that the action has been completed successfully. This is optimised to ensure that the call to action is always visible, by showing showing up up to three products before arrows appear (desktop, tablet) and only the most recently added product (mobile).
Product Listing Pages
The product listing pages were designed to provide a clean, minimal solution to enable Versace to maximise the impact of the product imagery, and include the product name, price, quick view icon and promotional messaging.