Reimagining Versace's web presence

Alongside the brand’s digital team in Milan, our team reworked every aspect of the site, including information architecture, page layouts, user journeys, typography, icons and copy, and created the brand’s digital style guide.

Design encompassed information architecture and layout of the navigation, improved search functionality, eCommerce pages, a lookbook module, and the World of Versace, Bespoke Atelier and Archive content hubs. We worked to create a seamless experience between the sub-brands of Versace, Versace Jeans, Versus Versace and the Home collection, whilst remaining true to the individual brand identities.