A luxury handbag is a large commitment in itself, even moreso when this is customised, due to the investment from the customer in both time and money. So that the customer can feel confident in making a purchase decision, the process, options and quality of the finished product must be clearly demonstrated. 

A luxury handbag is a large commitment in itself, even moreso when this is customised, due to the investment from the customer in both time and money. So that the customer can feel confident in making a purchase decision, the process, options and quality of the finished product must be clearly demonstrated. 

A luxury handbag is a large commitment in itself, even moreso when this is customised, due to the investment from the customer in both time and money. So that the customer can feel confident in making a purchase decision, the process, options and quality of the finished product must be clearly demonstrated. 

A luxury handbag is a large commitment in itself, even moreso when this is customised, due to the investment from the customer in both time and money. So that the customer can feel confident in making a purchase decision, the process, options and quality of the finished product must be clearly demonstrated. 

A luxury handbag is a large commitment in itself, even moreso when this is customised, due to the investment from the customer in both time and money. So that the customer can feel confident in making a purchase decision, the process, options and quality of the finished product must be clearly demonstrated. 

We designed a scalable portal to the service, including a landing page to serve as the starting point for multiple product customisation journeys, to prepare for future product launches. Each path allowed users to explore shape, fabric and hardware options, and learn about the craftsmanship behind the product.

We designed a scalable portal to the service, including a landing page to serve as the starting point for multiple product customisation journeys, to prepare for future product launches. Each path allowed users to explore shape, fabric and hardware options, and learn about the craftsmanship behind the product.

We designed a scalable portal to the service, including a landing page to serve as the starting point for multiple product customisation journeys, to prepare for future product launches. Each path allowed users to explore shape, fabric and hardware options, and learn about the craftsmanship behind the product.

We designed a scalable portal to the service, including a landing page to serve as the starting point for multiple product customisation journeys, to prepare for future product launches. Each path allowed users to explore shape, fabric and hardware options, and learn about the craftsmanship behind the product.

We designed a scalable portal to the service, including a landing page to serve as the starting point for multiple product customisation journeys, to prepare for future product launches. Each path allowed users to explore shape, fabric and hardware options, and learn about the craftsmanship behind the product.

Working closely with Bally’s digital team, we created several iterations of the wireframes to refine the journey and ensure that all options available were fully integrated with the back-end product ordering processes, and feasible to be made by the craftspeople at the atelier within the timeframe advertised.

Working closely with Bally’s digital team, we created several iterations of the wireframes to refine the journey and ensure that all options available were fully integrated with the back-end product ordering processes, and feasible to be made by the craftspeople at the atelier within the timeframe advertised.

Working closely with Bally’s digital team, we created several iterations of the wireframes to refine the journey and ensure that all options available were fully integrated with the back-end product ordering processes, and feasible to be made by the craftspeople at the atelier within the timeframe advertised.

Working closely with Bally’s digital team, we created several iterations of the wireframes to refine the journey and ensure that all options available were fully integrated with the back-end product ordering processes, and feasible to be made by the craftspeople at the atelier within the timeframe advertised.

Working closely with Bally’s digital team, we created several iterations of the wireframes to refine the journey and ensure that all options available were fully integrated with the back-end product ordering processes, and feasible to be made by the craftspeople at the atelier within the timeframe advertised.

The customer starts by choosing their preferred bag size, after which they are able to select from multiple leather types and colours for each section of the bag, which would be instantly reflected in the main image. The user could then add finishing touches by selecting from gold or silver hardware, and an optional monogram.  

The customer starts by choosing their preferred bag size, after which they are able to select from multiple leather types and colours for each section of the bag, which would be instantly reflected in the main image. The user could then add finishing touches by selecting from gold or silver hardware, and an optional monogram.  

The customer starts by choosing their preferred bag size, after which they are able to select from multiple leather types and colours for each section of the bag, which would be instantly reflected in the main image. The user could then add finishing touches by selecting from gold or silver hardware, and an optional monogram.  

The customer starts by choosing their preferred bag size, after which they are able to select from multiple leather types and colours for each section of the bag, which would be instantly reflected in the main image. The user could then add finishing touches by selecting from gold or silver hardware, and an optional monogram.  

The customer starts by choosing their preferred bag size, after which they are able to select from multiple leather types and colours for each section of the bag, which would be instantly reflected in the main image. The user could then add finishing touches by selecting from gold or silver hardware, and an optional monogram.  

One of the main challenges was to ensure the bags were represented correctly whilst also maintaining page load times. We experimented with using colour and texture overlays rather than photographs to build the bag, but the results weren’t realistic enough to enable the user to make an informed decision. 

One of the main challenges was to ensure the bags were represented correctly whilst also maintaining page load times. We experimented with using colour and texture overlays rather than photographs to build the bag, but the results weren’t realistic enough to enable the user to make an informed decision. 

One of the main challenges was to ensure the bags were represented correctly whilst also maintaining page load times. We experimented with using colour and texture overlays rather than photographs to build the bag, but the results weren’t realistic enough to enable the user to make an informed decision. 

One of the main challenges was to ensure the bags were represented correctly whilst also maintaining page load times. We experimented with using colour and texture overlays rather than photographs to build the bag, but the results weren’t realistic enough to enable the user to make an informed decision. 

One of the main challenges was to ensure the bags were represented correctly whilst also maintaining page load times. We experimented with using colour and texture overlays rather than photographs to build the bag, but the results weren’t realistic enough to enable the user to make an informed decision. 

We then photographed each leather type and masked the images to the bag’s pattern, which provided a much more aesthetically appealing result. To mitigate the additional weight of the images, we ran these through several compression tools until we found the perfect balance of size and image quality.

We then photographed each leather type and masked the images to the bag’s pattern, which provided a much more aesthetically appealing result. To mitigate the additional weight of the images, we ran these through several compression tools until we found the perfect balance of size and image quality.

We then photographed each leather type and masked the images to the bag’s pattern, which provided a much more aesthetically appealing result. To mitigate the additional weight of the images, we ran these through several compression tools until we found the perfect balance of size and image quality.

We then photographed each leather type and masked the images to the bag’s pattern, which provided a much more aesthetically appealing result. To mitigate the additional weight of the images, we ran these through several compression tools until we found the perfect balance of size and image quality.

We then photographed each leather type and masked the images to the bag’s pattern, which provided a much more aesthetically appealing result. To mitigate the additional weight of the images, we ran these through several compression tools until we found the perfect balance of size and image quality.

On completing their design, there were four progression paths a customer could take. If satisfied with their selections and ready to purchase, they can now add the product to their shopping bag and continue through the checkout flow, where customised products were contained in their own section to separate them from those at the warehouse which could be fulfilled sooner. 

On completing their design, there were four progression paths a customer could take. If satisfied with their selections and ready to purchase, they can now add the product to their shopping bag and continue through the checkout flow, where customised products were contained in their own section to separate them from those at the warehouse which could be fulfilled sooner. 

On completing their design, there were four progression paths a customer could take. If satisfied with their selections and ready to purchase, they can now add the product to their shopping bag and continue through the checkout flow, where customised products were contained in their own section to separate them from those at the warehouse which could be fulfilled sooner. 

On completing their design, there were four progression paths a customer could take. If satisfied with their selections and ready to purchase, they can now add the product to their shopping bag and continue through the checkout flow, where customised products were contained in their own section to separate them from those at the warehouse which could be fulfilled sooner. 

On completing their design, there were four progression paths a customer could take. If satisfied with their selections and ready to purchase, they can now add the product to their shopping bag and continue through the checkout flow, where customised products were contained in their own section to separate them from those at the warehouse which could be fulfilled sooner. 

Customers could also add to their wishlist and share, or save their progress to come back to later. For added peace of mind, they could also choose to email a store representative, who would be sent their details along with a composite image of their selections, to book an appointment to see the fabrics in person. The image could also be shared directly to social media.

Customers could also add to their wishlist and share, or save their progress to come back to later. For added peace of mind, they could also choose to email a store representative, who would be sent their details along with a composite image of their selections, to book an appointment to see the fabrics in person. The image could also be shared directly to social media.

Customers could also add to their wishlist and share, or save their progress to come back to later. For added peace of mind, they could also choose to email a store representative, who would be sent their details along with a composite image of their selections, to book an appointment to see the fabrics in person. The image could also be shared directly to social media.

Customers could also add to their wishlist and share, or save their progress to come back to later. For added peace of mind, they could also choose to email a store representative, who would be sent their details along with a composite image of their selections, to book an appointment to see the fabrics in person. The image could also be shared directly to social media.

Customers could also add to their wishlist and share, or save their progress to come back to later. For added peace of mind, they could also choose to email a store representative, who would be sent their details along with a composite image of their selections, to book an appointment to see the fabrics in person. The image could also be shared directly to social media.