Handbag personalisation
Handbag personalisation
Handbag personalisation
Handbag personalisation
Handbag personalisation
In a crowded market of high-end accessories, a bespoke handbag is an investment which provides the wearer with complete control over the fabric, shape and finish, and allows them to create a personalised, unique piece. This investment involves time as well as money, often including several visits to store.
To fit in with customers’ busy lifestyles, Bally wanted to provide a way for them to understand the process and experiment with building their own bag, from any location, at any time, on any device.
In a crowded market of high-end accessories, a bespoke handbag is an investment which provides the wearer with complete control over the fabric, shape and finish, and allows them to create a personalised, unique piece. This investment involves time as well as money, often including several visits to store.
To fit in with customers’ busy lifestyles, Bally wanted to provide a way for them to understand the process and experiment with building their own bag, from any location, at any time, on any device.
In a crowded market of high-end accessories, a bespoke handbag is an investment which provides the wearer with complete control over the fabric, shape and finish, and allows them to create a personalised, unique piece. This investment involves time as well as money, often including several visits to store.
To fit in with customers’ busy lifestyles, Bally wanted to provide a way for them to understand the process and experiment with building their own bag, from any location, at any time, on any device.
In a crowded market of high-end accessories, a bespoke handbag is an investment which provides the wearer with complete control over the fabric, shape and finish, and allows them to create a personalised, unique piece. This investment involves time as well as money, often including several visits to store.
To fit in with customers’ busy lifestyles, Bally wanted to provide a way for them to understand the process and experiment with building their own bag, from any location, at any time, on any device.
In a crowded market of high-end accessories, a bespoke handbag is an investment which provides the wearer with complete control over the fabric, shape and finish, and allows them to create a personalised, unique piece. This investment involves time as well as money, often including several visits to store.
To fit in with customers’ busy lifestyles, Bally wanted to provide a way for them to understand the process and experiment with building their own bag, from any location, at any time, on any device.
Bally asked the Labelux design and engineering team to create an experience through which users would be able to customise their popular Sommet handbag by selecting fabric and finish options, and adding a monogram. The experience should also reflect the luxury personalised service available in store.
As well as allowing customers to purchase online, the configurator can also be used by store advisors as a visualisation tool when guiding customers in their purchase decision.
Bally asked the Labelux design and engineering team to create an experience through which users would be able to customise their popular Sommet handbag by selecting fabric and finish options, and adding a monogram. The experience should also reflect the luxury personalised service available in store.
As well as allowing customers to purchase online, the configurator can also be used by store advisors as a visualisation tool when guiding customers in their purchase decision.
Bally asked the Labelux design and engineering team to create an experience through which users would be able to customise their popular Sommet handbag by selecting fabric and finish options, and adding a monogram. The experience should also reflect the luxury personalised service available in store.
As well as allowing customers to purchase online, the configurator can also be used by store advisors as a visualisation tool when guiding customers in their purchase decision.
Bally asked the Labelux design and engineering team to create an experience through which users would be able to customise their popular Sommet handbag by selecting fabric and finish options, and adding a monogram. The experience should also reflect the luxury personalised service available in store.
As well as allowing customers to purchase online, the configurator can also be used by store advisors as a visualisation tool when guiding customers in their purchase decision.
Bally asked the Labelux design and engineering team to create an experience through which users would be able to customise their popular Sommet handbag by selecting fabric and finish options, and adding a monogram. The experience should also reflect the luxury personalised service available in store.
As well as allowing customers to purchase online, the configurator can also be used by store advisors as a visualisation tool when guiding customers in their purchase decision.