Customer journeys

Customer journeys

Customer journeys

Customer journeys

Customer journeys

During the discovery phase we ran workshops with the brand team to understand their creative vision and gather requirements, and compared the brand goals to what we were hearing when interviewing both existing and potential Rimmel London customers.

During the discovery phase we ran workshops with the brand team to understand their creative vision and gather requirements, and compared the brand goals to what we were hearing when interviewing both existing and potential Rimmel London customers.

During the discovery phase we ran workshops with the brand team to understand their creative vision and gather requirements, and compared the brand goals to what we were hearing when interviewing both existing and potential Rimmel London customers.

During the discovery phase we ran workshops with the brand team to understand their creative vision and gather requirements, and compared the brand goals to what we were hearing when interviewing both existing and potential Rimmel London customers.

During the discovery phase we ran workshops with the brand team to understand their creative vision and gather requirements, and compared the brand goals to what we were hearing when interviewing both existing and potential Rimmel London customers.

This approach, along with weekly user testing sessions, enabled us to prioritise features according to their expected impact versus effort, guided by customer feedback on their primary concerns or hesitations when it comes to purchasing makeup products online.

This approach, along with weekly user testing sessions, enabled us to prioritise features according to their expected impact versus effort, guided by customer feedback on their primary concerns or hesitations when it comes to purchasing makeup products online.

This approach, along with weekly user testing sessions, enabled us to prioritise features according to their expected impact versus effort, guided by customer feedback on their primary concerns or hesitations when it comes to purchasing makeup products online.

This approach, along with weekly user testing sessions, enabled us to prioritise features according to their expected impact versus effort, guided by customer feedback on their primary concerns or hesitations when it comes to purchasing makeup products online.

This approach, along with weekly user testing sessions, enabled us to prioritise features according to their expected impact versus effort, guided by customer feedback on their primary concerns or hesitations when it comes to purchasing makeup products online.

Visual Design

Visual Design

Visual Design

Visual Design

Visual Design

Rimmel London had recently undergone a rebrand, launching a new tagline, "Live the London Look" and “visual signature,” a face-framing snapshot gesture created by holding the thumb and index finger on each hand in the shape of an L. Our team helped them develop their digital tone of voice, with the site design speaking to the brand's updated vision.

Rimmel London had recently undergone a rebrand, launching a new tagline, "Live the London Look" and “visual signature,” a face-framing snapshot gesture created by holding the thumb and index finger on each hand in the shape of an L. Our team helped them develop their digital tone of voice, with the site design speaking to the brand's updated vision.

Rimmel London had recently undergone a rebrand, launching a new tagline, "Live the London Look" and “visual signature,” a face-framing snapshot gesture created by holding the thumb and index finger on each hand in the shape of an L. Our team helped them develop their digital tone of voice, with the site design speaking to the brand's updated vision.

Rimmel London had recently undergone a rebrand, launching a new tagline, "Live the London Look" and “visual signature,” a face-framing snapshot gesture created by holding the thumb and index finger on each hand in the shape of an L. Our team helped them develop their digital tone of voice, with the site design speaking to the brand's updated vision.

Rimmel London had recently undergone a rebrand, launching a new tagline, "Live the London Look" and “visual signature,” a face-framing snapshot gesture created by holding the thumb and index finger on each hand in the shape of an L. Our team helped them develop their digital tone of voice, with the site design speaking to the brand's updated vision.

To complement the new brand direction, we created a digital style guide, incorporating the "L" icon as a loading animation, and using offset overlays in blend modes to reference the brand's colour palette, playful edginess and commitment to individuality and experimentation, without compromising on site speed, responsiveness or accessibility. 

To complement the new brand direction, we created a digital style guide, incorporating the "L" icon as a loading animation, and using offset overlays in blend modes to reference the brand's colour palette, playful edginess and commitment to individuality and experimentation, without compromising on site speed, responsiveness or accessibility. 

To complement the new brand direction, we created a digital style guide, incorporating the "L" icon as a loading animation, and using offset overlays in blend modes to reference the brand's colour palette, playful edginess and commitment to individuality and experimentation, without compromising on site speed, responsiveness or accessibility. 

To complement the new brand direction, we created a digital style guide, incorporating the "L" icon as a loading animation, and using offset overlays in blend modes to reference the brand's colour palette, playful edginess and commitment to individuality and experimentation, without compromising on site speed, responsiveness or accessibility. 

To complement the new brand direction, we created a digital style guide, incorporating the "L" icon as a loading animation, and using offset overlays in blend modes to reference the brand's colour palette, playful edginess and commitment to individuality and experimentation, without compromising on site speed, responsiveness or accessibility. 

Outcome

Outcome

Outcome

Outcome

Outcome

The outcome of our website design collaboration with Rimmel London was a dynamic online platform that serves as a true reflection of their brand ethos and aspirations. Although quantitative metrics are undisclosed, the qualitative feedback received from stakeholders underscores the success of our design in fulfilling the project objectives and brand positioning. 

The outcome of our website design collaboration with Rimmel London was a dynamic online platform that serves as a true reflection of their brand ethos and aspirations. Although quantitative metrics are undisclosed, the qualitative feedback received from stakeholders underscores the success of our design in fulfilling the project objectives and brand positioning. 

The outcome of our website design collaboration with Rimmel London was a dynamic online platform that serves as a true reflection of their brand ethos and aspirations. Although quantitative metrics are undisclosed, the qualitative feedback received from stakeholders underscores the success of our design in fulfilling the project objectives and brand positioning. 

The outcome of our website design collaboration with Rimmel London was a dynamic online platform that serves as a true reflection of their brand ethos and aspirations. Although quantitative metrics are undisclosed, the qualitative feedback received from stakeholders underscores the success of our design in fulfilling the project objectives and brand positioning. 

The outcome of our website design collaboration with Rimmel London was a dynamic online platform that serves as a true reflection of their brand ethos and aspirations. Although quantitative metrics are undisclosed, the qualitative feedback received from stakeholders underscores the success of our design in fulfilling the project objectives and brand positioning. 

Customer feedback has also demonstrated that through involving users at every stage to help us perfect an intuitive navigation, strategically placed content and an appealing visual treatment, the team succeeded in creating a platform which both resonates with Rimmel London's customer base and encourages meaningful engagement.

Customer feedback has also demonstrated that through involving users at every stage to help us perfect an intuitive navigation, strategically placed content and an appealing visual treatment, the team succeeded in creating a platform which both resonates with Rimmel London's customer base and encourages meaningful engagement.

Customer feedback has also demonstrated that through involving users at every stage to help us perfect an intuitive navigation, strategically placed content and an appealing visual treatment, the team succeeded in creating a platform which both resonates with Rimmel London's customer base and encourages meaningful engagement.

Customer feedback has also demonstrated that through involving users at every stage to help us perfect an intuitive navigation, strategically placed content and an appealing visual treatment, the team succeeded in creating a platform which both resonates with Rimmel London's customer base and encourages meaningful engagement.

Customer feedback has also demonstrated that through involving users at every stage to help us perfect an intuitive navigation, strategically placed content and an appealing visual treatment, the team succeeded in creating a platform which both resonates with Rimmel London's customer base and encourages meaningful engagement.

Rimmel

Rimmel

Rimmel

Rimmel

Rimmel

Beamly

Beamly

Beamly

Beamly

Beamly

2017

2017

2017

2017

2017

My Role

My Role

My Role

My Role

My Role

Design and UX lead
Discovery and requirements gathering
Competitor analysis
Low-fidelity wireframes and prototypes
High-fidelity layouts
Client presentations
Usability testing and validation

Design and UX lead
Discovery and requirements gathering
Competitor analysis
Low-fidelity wireframes and prototypes
High-fidelity layouts
Client presentations
Usability testing and validation

Design and UX lead
Discovery and requirements gathering
Competitor analysis
Low-fidelity wireframes and prototypes
High-fidelity layouts
Client presentations
Usability testing and validation

Design and UX lead
Discovery and requirements gathering
Competitor analysis
Low-fidelity wireframes and prototypes
High-fidelity layouts
Client presentations
Usability testing and validation

Design and UX lead
Discovery and requirements gathering
Competitor analysis
Low-fidelity wireframes and prototypes
High-fidelity layouts
Client presentations
Usability testing and validation

Collaborators

Collaborators

Collaborators

Collaborators

Collaborators

Beamly Design Team
Beamly Engineering Team
Rimmel Marketing Team

Beamly design team
Beamly engineering team
Rimmel marketing team

Beamly design team
Beamly engineering team
Rimmel marketing team

Beamly design team
Beamly engineering team
Rimmel marketing team

Beamly design team
Beamly engineering team
Rimmel marketing team