Zara Drei
Designing systems for luxury commerce and digital platforms
Charlotte Tilbury · Coty · Bally · Versace · END.
Design leadership across product, experience and commerce
I lead design across global beauty and retail, spanning product, UX, visual design, systems and experimentation.
I focus on shaping coherent, high-performing experiences, from replatforming and design systems to team leadership and product direction.
Key areas of focus
Leading global replatform and design system work at ELEMIS
Building teams and introducing research & experimentation practices
Owning end-to-end digital experiences across web, app and in-store
Designing and optimising multi-market omnichannel commerce journeys
Connecting brand expression with product and performance
Coty Beauty
Coty Beauty
Coty Beauty
Coty Beauty
Coty Beauty
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Product Design Lead · Global Rollout ·
Multi Brand System
Product Design Lead · Global Rollout ·
Multi Brand System
Product Design Lead · Global Rollout ·
Multi Brand System
Product Design Lead · Global Rollout · Multi Brand System
Product Design Lead · Global Rollout ·
Multi Brand System
Rimmel London
Rimmel London
Rimmel London
Rimmel London
Rimmel London
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Senior Product Designer • Replatform •
Guided Discovery
Senior Product Designer • Replatform •
Guided Discovery
Senior Product Designer • Replatform •
Guided Discovery
Senior Product Designer • Replatform • Guided Discovery
Senior Product Designer • Replatform •
Guided Discovery
Virtual Try-On
Virtual Try-On
Virtual Try-On
Virtual Try-On
Virtual Try-On
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Product Design Lead • Award-winning •
First-to-web AR
Product Design Lead • Award-winning •
First-to-web AR
Product Design Lead • Award-winning •
First-to-web AR
Product Design Lead • Award-winning • First-to-web AR
Product Design Lead • Award-winning •
First-to-web AR
Max Factor
Max Factor
Max Factor
Max Factor
Max Factor
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Bally Bespoke
Bally Bespoke
Bally Bespoke
Bally Bespoke
Bally Bespoke
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
Product Design Lead • Configurator •
Handbag customisation
Product Design Lead • Configurator •
Handbag customisation
Product Design Lead • Configurator •
Handbag customisation
Product Design Lead • Configurator • Handbag customisation
Product Design Lead • Configurator •
Handbag customisation
Versace
Versace
Versace
Versace
Versace
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
UI Design Lead • Diverse product range •
Runway integration
UI Design Lead • Diverse product range •
Runway integration
UI Design Lead • Diverse product range •
Runway integration
UI Design Lead • Diverse product range • Runway integration
UI Design Lead • Diverse product range •
Runway integration
Global Checkout
Global Checkout
Global Checkout
Global Checkout
Global Checkout
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Bally Fashion Week
Bally Fashion Week
Bally Fashion Week
Bally Fashion Week
Bally Fashion Week
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
Bally
Belstaff
Bl^nk
Bleach London
The Body Shop
Champagne Carbon
Charlotte Tilbury
CoverGirl
Ede & Ravenscroft
END.
Fenwick
Fitflop
Jimmy Choo
Johnny Walker
Karen Millen
Lulu & Lush
Manhattan
Marc Jacobs
Max Factor
Rimmel
Sally Hansen
Sunday
Versace
Zagliani
The Process
Get settled in and read some case studies on the iterative process and challenges that come with aiming to craft an impactful and seamless user experience.
Let's Collaborate
Let's Collaborate
Let's Collaborate
Let's Collaborate
Let's Collaborate
Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences.
When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.
If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.
Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences.
When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.
If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.
Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences.
When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.
If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.
Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences.
When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.
If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.
Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences.
When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.
If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.
Contact
Work Enquiries
Drop me an email to discuss your project
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Connect with me on LinkedIn to stay in touch
Design mentorship
Book a free half-hour slot on ADPList
© ZARA DREI 2024
