Zara Drei
Designing systems for luxury commerce and digital platforms
Charlotte Tilbury · Coty · Bally · Versace · END.
Design leadership across global beauty and luxury retail
I specialise in scaling design through systems, bridging product, brand and operations to create seamless, high-performing journeys.
Leading global replatform and design system transformation
Scaling design teams and embedding research and experimentation
Owning end-to-end product across web, app and in-store
Optimising and scaling commerce journeys across global market
Connecting brand, product and performance to boost conversion and loyalty
Coty Beauty
Coty Beauty
Coty Beauty
Coty Beauty
Coty Beauty
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Building a scalable beauty and fragrance platform
Product Design Lead · Global Rollout ·
Multi Brand System
Product Design Lead · Global Rollout ·
Multi Brand System
Product Design Lead · Global Rollout ·
Multi Brand System
Product Design Lead · Global Rollout · Multi Brand System
Product Design Lead · Global Rollout ·
Multi Brand System
Rimmel London
Rimmel London
Rimmel London
Rimmel London
Rimmel London
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Evolving the digital experience to support mobile-first, content-led brand journeys
Senior Product Designer • Replatform •
Guided Discovery
Senior Product Designer • Replatform •
Guided Discovery
Senior Product Designer • Replatform •
Guided Discovery
Senior Product Designer • Replatform • Guided Discovery
Senior Product Designer • Replatform •
Guided Discovery
Virtual Try-On
Virtual Try-On
Virtual Try-On
Virtual Try-On
Virtual Try-On
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Pioneering augmented reality experiences in web commerce
Product Design Lead • Award-winning •
First-to-web AR
Product Design Lead • Award-winning •
First-to-web AR
Product Design Lead • Award-winning •
First-to-web AR
Product Design Lead • Award-winning • First-to-web AR
Product Design Lead • Award-winning •
First-to-web AR
Max Factor
Max Factor
Max Factor
Max Factor
Max Factor
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Creating an accessible, globally scalable digital experience for a heritage beauty brand
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Senior Product Designer • End-to-End Design • Replatform
Bally Bespoke
Bally Bespoke
Bally Bespoke
Bally Bespoke
Bally Bespoke
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
A made-to-order product personlisation experience for this luxury fashion house
Product Design Lead • Configurator •
Handbag customisation
Product Design Lead • Configurator •
Handbag customisation
Product Design Lead • Configurator •
Handbag customisation
Product Design Lead • Configurator • Handbag customisation
Product Design Lead • Configurator •
Handbag customisation
Versace
Versace
Versace
Versace
Versace
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
Reimagining a digital flagship blending omnichannel commerce, editorial and runway content
UI Design Lead • Diverse product range •
Runway integration
UI Design Lead • Diverse product range •
Runway integration
UI Design Lead • Diverse product range •
Runway integration
UI Design Lead • Diverse product range • Runway integration
UI Design Lead • Diverse product range •
Runway integration
Global Checkout
Global Checkout
Global Checkout
Global Checkout
Global Checkout
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Designing a multi-brand global checkout experience
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Lead Product Designer • Localisation • Conversion-focused design
Bally Fashion Week
Bally Fashion Week
Bally Fashion Week
Bally Fashion Week
Bally Fashion Week
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
Designing a shoppable city guide to support Fashion Week events
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
UI Design Lead • Discovery and browsing • Location-based content
Hi, I’m Zara, a London-based product designer.
I’ve spent the past 20 years working across fashion, beauty and luxury, leading and shaping digital products and experiences on a global scale.
Alongside this, I enjoy exploring visual systems through generative experiments, synthesisers, capturing light, colour and form, and playing league Scrabble.
Selected Client List
Bally
Belstaff
Bleach London
The Body Shop
Charlotte Tilbury
ELEMIS
END.
Fenwick
Fitflop
Jimmy Choo
Johnny Walker
Karen Millen
Marc Jacobs
Max Factor
Rimmel London
Versace
Contact
Work Enquiries
Email me to discuss your project
experiments
Open to collaboration on visual systems
save for later
Connect with me on LinkedIn
© ZARA DREI 2026
