The Challenge
Factors such as time, distance from store and the awkwardness of removing/replacing makeup whilst you’re out and about, are some of the reasons users gave us for wanting to shop online. However, unlike a dress or a pair of shoes, if a lipstick has been tried on it’s then usually not possible to return it if it’s not quite right.
Our team was worked with AR company Holition to ease the barriers that online beauty retailers face in accurately representing their products to customers, and the difficulties customers experience when determining whether a product is suitable for them.