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Zara Drei

Luxury, fashion and beauty digital experience direction

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Atomic Beauty

Atomic Beauty

Atomic Beauty

Atomic Beauty

Atomic Beauty

White-label platform and design system (CCX) for Coty's beauty brands. Lead Product Designer @ Beamly, for the Coty group (2019).

White-label platform and design system (CCX) for Coty's beauty brands. Lead Product Designer @ Beamly, for the Coty group (2019).

White-label platform and design system (CCX) for Coty's beauty brands. Lead Product Designer @ Beamly, for the Coty group (2019).

White-label platform and design system (CCX) for Coty's beauty brands. Lead Product Designer @ Beamly, for the Coty group (2019).

White-label platform and design system (CCX) for Coty's beauty brands. Lead Product Designer @ Beamly, for the Coty group (2019).

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Rimmel London

Rimmel London

Rimmel London

Rimmel London

Rimmel London

Information architecture, user testing, web component and interface design, digital style guide. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user testing, web component and interface design, digital style guide. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user testing, web component and interface design, digital style guide. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user testing, web component and interface design, digital style guide. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user testing, web component and interface design, digital style guide. Senior UI Designer @ Beamly, for Coty (2017).

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Virtual Try-On

Virtual Try-On

Virtual Try-On

Virtual Try-On

Virtual Try-On

Award-winning, world-first AR makeup try-on experience for the web. Lead Product Designer @ Beamly, for Coty (2018).

Award-winning, world-first AR makeup try-on experience for the web. Lead Product Designer @ Beamly, for Coty (2018).

Award-winning, world-first AR makeup try-on experience for the web. Lead Product Designer @ Beamly, for Coty (2018).

Award-winning, world-first AR makeup try-on experience for the web. Lead Product Designer @ Beamly, for Coty (2018).

Award-winning, world-first AR makeup try-on experience for the web. Lead Product Designer @ Beamly, for Coty (2018).

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Max Factor

Max Factor

Max Factor

Max Factor

Max Factor

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets. Senior UI Designer @ Beamly, for Coty (2017).

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets. Senior UI Designer @ Beamly, for Coty (2017).

Personalisation

Personalisation

Personalisation

Personalisation

Personalisation

Luxury handbag customisation experience. UI Design Lead @ Labelux, for Bally (2016).

Luxury handbag customisation experience. UI Design Lead @ Labelux, for Bally (2016).

Luxury handbag customisation experience. UI Design Lead @ Labelux, for Bally (2016).

Luxury handbag customisation experience. UI Design Lead @ Labelux, for Bally (2016).

Luxury handbag customisation experience. UI Design Lead @ Labelux, for Bally (2016).

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Versace

Versace

Versace

Versace

Versace

Usability enhancements, visual design and replatforming for Versace's ditigal presence. UX/UI Design Lead @ Labelux, for Versace (2016).

Usability enhancements, visual design and replatforming for Versace's ditigal presence. UX/UI Design Lead @ Labelux, for Versace (2016).

Usability enhancements, visual design and replatforming for Versace's ditigal presence. UX/UI Design Lead @ Labelux, for Versace (2016).

Usability enhancements, visual design and replatforming for Versace's ditigal presence. UX/UI Design Lead @ Labelux, for Versace (2016).

Usability enhancements, visual design and replatforming for Versace's ditigal presence. UX/UI Design Lead @ Labelux, for Versace (2016).

Global Checkout

Global Checkout

Global Checkout

Global Checkout

Global Checkout

White-label e-commerce checkout with international and ommichannel capabilities, tailored for luxury brands Jimmy Choo, Bally, Belstaff and Versace. UI Design Lead @ Labelux (2016).

White-label e-commerce checkout with international and ommichannel capabilities, tailored for luxury brands Jimmy Choo, Bally, Belstaff and Versace. UI Design Lead @ Labelux (2016).

White-label e-commerce checkout with international and ommichannel capabilities, tailored for luxury brands Jimmy Choo, Bally, Belstaff and Versace. UI Design Lead @ Labelux (2016).

White-label e-commerce checkout with international and ommichannel capabilities, tailored for luxury brands Jimmy Choo, Bally, Belstaff and Versace. UI Design Lead @ Labelux (2016).

White-label e-commerce checkout with international and ommichannel capabilities, tailored for luxury brands Jimmy Choo, Bally, Belstaff and Versace. UI Design Lead @ Labelux (2016).

Global ecommerce checkout

Bally Fashion Week

Bally Fashion Week

Bally Fashion Week

Bally Fashion Week

Bally Fashion Week

Landing page layout and interaction design for Fashion Week. UI Design Lead @ Labelux, for Bally (2015).

Landing page layout and interaction design for Fashion Week. UI Design Lead @ Labelux, for Bally (2015).

Landing page layout and interaction design for Fashion Week. UI Design Lead @ Labelux, for Bally (2015).

Landing page layout and interaction design for Fashion Week. UI Design Lead @ Labelux, for Bally (2015).

Landing page layout and interaction design for Fashion Week. UI Design Lead @ Labelux, for Bally (2015).

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Bally
Belstaff
Bl^nk
Bleach London
The Body Shop
Champagne Carbon
Charlotte Tilbury

CoverGirl

Ede & Ravenscroft
END.
Fenwick
Fitflop
Jimmy Choo
Johnny Walker
Karen Millen
Lulu & Lush

Manhattan
Marc Jacobs
Max Factor
Rimmel
Sally Hansen
Sunday
Versace
Zagliani

The Process

Get settled in and read some case studies on the iterative process and challenges that come with aiming to craft an impactful and seamless user experience.

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Design Operations

Workflow optimisation
Ensuring quality
Design tool evaluation
Design systems 
Roadmapping
Budgeting
Product strategy
Scaling teams
Team management

Design Craft

User-centred design
Sketches & Wireframes
Prototyping

Interaction & motion
Internationalisation
Web typography
Digital Branding

Documentation
Asset optimisation

RESEARCH

Ideation workshops
Generative research
User testing
A/B testing
Heuristic audits
Accessibility 
Data-led decisions
Reserach analysis
Actionable insights

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Let's Collaborate

Let's Collaborate

Let's Collaborate

Let's Collaborate

Let's Collaborate

Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences. 

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences. 

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences. 

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences. 

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

Hey, I'm Zara, and I'm a designer based in East London. Over the last decade and a half, I've had the privilege of partnering with some of the world's most iconic luxury, fashion and beauty brands, crafting award-winning, impactful and beautiful eCommerce solutions and digital experiences. 

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or taking pictures of buildings.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

Contact

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Work Enquiries

Drop me an email to discuss your project

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Design mentorship

© ZARA DREI 2024

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