Max Factor Website Redesign

A New Digital Platform for Max Factor

Redesigning and replatforming the Max Factor website, to provide an easily maintainable, fast, accessible and branded digital presence, with localisation features for an international audience.

The Beamly design and engineering teams worked alongside the brand to develop a mobile-first site featuring eCommerce functionality via Channel Advisor, tutorials and a brand history hub.

Customer Feedback

During the design process, our team ran weekly in-person user testing sessions with both existing and potential Max Factor customers, allowing us to refine and iterate on both the design and information architecture. This helped improve confidence that the purchase journeys, content and visual direction resonated with the brand's target demographic and would be impactful as a result.

The brand wanted to reach a global audience, and as such, our team considered localisation from the outset, so that we could connect with these audiences on multiple levels, rather than relying on translations alone.

During the design process, our team ran weekly in-person user testing sessions with both existing and potential Max Factor customers, allowing us to refine and iterate on both the design and information architecture. This helped improve confidence that the purchase journeys, content and visual direction resonated with the brand's target demographic and would be impactful as a result.

The brand wanted to reach a global audience, and as such, our team considered localisation from the outset, so that we could connect with these audiences on multiple levels, rather than relying on translations alone.

During the design process, our team ran weekly in-person user testing sessions with both existing and potential Max Factor customers, allowing us to refine and iterate on both the design and information architecture. This helped improve confidence that the purchase journeys, content and visual direction resonated with the brand's target demographic and would be impactful as a result.

The brand wanted to reach a global audience, and as such, our team considered localisation from the outset, so that we could connect with these audiences on multiple levels, rather than relying on translations alone.

During the design process, our team ran weekly in-person user testing sessions with both existing and potential Max Factor customers, allowing us to refine and iterate on both the design and information architecture. This helped improve confidence that the purchase journeys, content and visual direction resonated with the brand's target demographic and would be impactful as a result.

The brand wanted to reach a global audience, and as such, our team considered localisation from the outset, so that we could connect with these audiences on multiple levels, rather than relying on translations alone.

During the design process, our team ran weekly in-person user testing sessions with both existing and potential Max Factor customers, allowing us to refine and iterate on both the design and information architecture. This helped improve confidence that the purchase journeys, content and visual direction resonated with the brand's target demographic and would be impactful as a result.

The brand wanted to reach a global audience, and as such, our team considered localisation from the outset, so that we could connect with these audiences on multiple levels, rather than relying on translations alone.