London-based experience design leader, solving problems with beautiful, user-centric digital products.
London-based experience designer, solving problems with beautiful, user-centric web products.
London-based experience designer, solving problems with beautiful, user-centric web products.
London-based experience designer, solving problems with beautiful, user-centric web products.
London-based experience designer, solving problems with beautiful, user-centric web products.
Case Studies
In-depth case studies from product strategy and ideation to prototyping, user testing and shipping the final product.
In-depth case studies from product strategy and ideation to prototyping, user testing and shipping the final product.
In-depth case studies from product strategy and ideation to prototyping, user testing and shipping the final product.
Gallery
A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.
A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.
A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.
A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.
A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.
Versace
UX/UI Design Lead / 2016
Full responsive site redesign, migration onto the Demandware platform
Full responsive site redesign, migration onto the Demandware platform
CoverGirl
Research & Design Lead / 2017-18
World-first augmented reality makeup try-on experience for responsive web
Rimmel
UX/UI Design / 2017
Information architecture, user testing, web component and interface design, digital style guide
Bally
UX/UI Design, 2016
Luxury handbag customisation experience for responsive web
Max Factor
UX/UI Design / 2017
Information architecture, user testing, web component and interface design, digital style guide
Atomic Beauty
Atomic Beauty
Atomic Beauty
Lead Product Designer / 2018-19
User research, web components and design system for Coty's beauty brands
Bally
UI Design / 2015
Landing page layout and interaction design for Golden/Fashion week
Hi, I'm Zara.
I'm an Experience Design leader based in East London, and I specalise in creating digital products and experiences for luxury, fashion and beauty brands.
I'm a designer based in East London, currently Senior Visual Designer on the Digital Product Design team at Charlotte Tilbury.
I'm comfortable working on all aspects of design team management and the product cycle: from roadmapping and budgets, to research, prototyping journeys and crafting beautiful UIs, all the way through to working with development teams to ensure a seamless journey to production.
I specalise in creating digital products and experiences for luxury, fashion and beauty brands, and am comfortable working on all aspects of the product cycle, from running ideation workshops to prototyping journeys and delivering production-ready assets.
Product strategy and ideation
Roadampping and budgets
Design team scaling and management
Usability and Accessibility heuristic audits
User research and testing
Low and high fidelity prototyping
Interaction and motion design
Layout and typography
Digital branding and style guides
Asset creation and optimisation
Product strategy and ideation
Usability heuristic audits
User research and testing
Wireframing and iteration
Low and high fidelity prototyping
Interaction and motion design
Layout and typography
Campaign creative
Digital branding and style guides
Asset creation and optimisation
Product strategy and ideation
Usability heuristic audits
User research and testing
Wireframing and iteration
Low and high fidelity prototyping
Interaction and motion design
Layout and typography
Campaign creative
Digital branding and style guides
Asset creation and optimisation
Fashion
Bally
Belstaff
Bl^nk
Ede & Ravenscroft
END.
Jimmy Choo
Karen Millen
Lulu & Lush
Versace
Zagliani
Fashion
Bally
Belstaff
Bl^nk
Ede & Ravenscroft
Fitflop
Karen Millen
Lulu & Lush
Sunday
Versace
Zagliani
Beauty
Bleach London
The Body Shop
Charlotte Tilbury
CoverGirl
Escada Fragrances
Manhattan
Marc Jacobs Fragrances
Max Factor
Rimmel
Sally Hansen
Brands I've worked with
Some of the brands I have worked with
Some of the brands I have worked with
Let's collaborate
Let's collaborate
Let's collaborate
I'm always looking to collaborate on interesting and innovative projects, whether they're digital design, hardware-based or audiovisual experiences.
When I'm not at at work, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, producing (and listening to) electronic music or making colourful Indian sweets.
If you'd like to get in touch, you can find me on Twitter, LinkedIn or Instagram, or drop me an email.
Get in touch: zara.drei@gmail.com
© ZARA DREI 2023