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Zara Drei

Luxury, fashion and beauty digital experience direction

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Atomic Beauty

Atomic Beauty

Atomic Beauty

Atomic Beauty

Atomic Beauty

Lead Product Designer / 2018-19

Lead Product Designer / 2018-19

Award-winning white-label platform and design system for Coty's beauty brands

Award-winning white-label platform and design system for Coty's beauty brands

Award-winning white-label platform and design system for Coty's beauty brands

Award-winning white-label platform and design system for Coty's beauty brands

atomic-beauty

Versace

Versace

Versace

Versace

UX/UI Design Lead / 2016

UX/UI Design Lead / 2016

UX/UI Design Lead / 2016

Usability enhancements, visual design and replatforming for Versace's ditigal presence

Usability enhancements, visual design and replatforming for Versace's ditigal presence

Usability enhancements, visual design and replatforming for Versace's ditigal presence

Usability enhancements, visual design and replatforming for Versace's ditigal presence

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CoverGirl

CoverGirl

CoverGirl

CoverGirl

Research & Design Lead / 2017-18

Award-winning, world-first AR makeup try-on experience for the web

Award-winning, world-first AR makeup try-on experience for the web

Award-winning, world-first AR makeup try-on experience for the web

Award-winning, world-first AR makeup try-on experience for the web

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Rimmel London

Rimmel London

Rimmel London

Rimmel London

UX/UI Design / 2017

Information architecture, user testing, web component and interface design, digital style guide

Information architecture, user testing, web component and interface design, digital style guide

Information architecture, user testing, web component and interface design, digital style guide

Information architecture, user testing, web component and interface design, digital style guide

Bally

Bally

Bally

Bally

UX/UI Design, 2016

Luxury handbag customisation experience

Luxury handbag customisation experience

Luxury handbag customisation experience

Luxury handbag customisation experience

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Max Factor

Max Factor

Max Factor

Max Factor

UX/UI Design / 2017

UX/UI Design / 2017

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets

Information architecture, user research, layout and design system for the European, Arabic and Chinese markets

Labelux

Labelux

Labelux

Labelux Checkout

Labelux

UX/UI Design / 2016

UX/UI Design / 2016

White-label e-commerce checkout with international and ommichannel capabilities, for Labelux's group of luxury brands

White-label e-commerce checkout with international and ommichannel capabilities, for Labelux's group of luxury brands

White-labele-commerce checkout with international and ommichannel capabilities, for Labelux's group of luxury brands

White-label e-commerce checkout with international and ommichannel capabilities, for Labelux's group of luxury brands

Global ecommerce checkout

Bally

Bally

Bally

Bally

UI Design / 2015

UI Design / 2015

Landing page layout and interaction design for Fashion Week

Landing page layout and interaction design for Fashion Week

Landing page layout and interaction design for Fashion Week

Landing page layout and interaction design for Fashion Week

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Bally
Belstaff
Bl^nk
Bleach London
Charlotte Tilbury
CoverGirl
Ede & Ravenscroft

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Escada
Fenwick
Fitflop
Jimmy Choo
Karen Millen
Lulu & Lush

Manhattan
Marc Jacobs
Max Factor
Rimmel
Sally Hansen
Versace
Zagliani

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Design Operations

Workflow optimisation
Ensuring quality
Design tool evaluation
Design systems 
Roadmapping
Budgeting
Product strategy
Scaling teams
Team management

Design Craft

User-centred design
Sketches & Wireframes
Prototyping

Interaction & motion
Internationalisation
Web typography
Digital Branding

Documentation
Asset optimisation

RESEARCH

Ideation workshops
Generative research
User testing
A/B testing
Heuristic audits
Accessibility 
Data-led decisions
Reserach analysis
Actionable insights

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The Process

Get settled in and read some case studies on the iterative process and challenges that come with aiming to craft an impactful and seamless user experience.

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Let's Collaborate

Let's Collaborate

Let's Collaborate

Let's Collaborate

I'm always looking to work on interesting and innovative projects, whether it's creating impactful customer experiences within the luxury space, or on creative projects just for fun.

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or making colourful Indian sweets.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

I'm always looking to work on interesting and innovative projects, whether it's creating impactful customer experiences within the luxury space, or on creative projects just for fun.

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or making colourful Indian sweets.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

I'm always looking to work on interesting and innovative projects, whether it's creating impactful customer experiences within the luxury space, or on creative projects just for fun.

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or making colourful Indian sweets.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

I'm always looking to work on interesting and innovative projects, whether it's creating impactful customer experiences within the luxury space, or on creative projects just for fun.

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or making colourful Indian sweets.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

I'm always looking to work on interesting and innovative projects, whether it's creating impactful customer experiences within the luxury space, or on creative projects just for fun.

When I'm not designing, I'm usually experimenting with electronics and video synthesis, building ceramic and metal sculptures, travelling (most recently 🇯🇵 , next up 🇨🇱), supporting and mentoring up-and-coming designers, listening to electronic music or making colourful Indian sweets.

If you're interested in discussing a potential collaboration, please drop me an email, or connect with me on LinkedIn.

Contact

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Work Enquiries

Drop me an email to discuss your project

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Design mentorship

© ZARA DREI 2024

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