London-based experience designer, solving problems with beautiful, user-centric web products.

London-based experience designer, solving problems with beautiful, user-centric web products.

London-based experience designer, solving problems with beautiful, user-centric web products.

London-based experience designer, solving problems with beautiful, user-centric web products.

London-based experience designer, solving problems with beautiful, user-centric web products.

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Case Studies

In-depth case studies from product strategy and ideation to prototyping, user testing and shipping the final product.

In-depth case studies from product strategy and ideation to prototyping, user testing and shipping the final product.

In-depth case studies from product strategy and ideation to prototyping, user testing and shipping the final product.

Consumer Beauty Web Platform
White Label Solution
Virtual Makeup Studio
Augmented Reality
Bespoke Handbag Service
Personalisation
Global eCommerce Checkout
Omnichannel Retail
Themeable Design System
Design System

Gallery

A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.

A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.

A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.

A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.

A selection of UX/UI projects for luxury fashion & beauty clients, from responsive site designs to eCommerce products and campaign creative.

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Versace

UX/UI Design Lead / 2016

Full responsive site redesign, migration onto the Demandware platform

Full responsive site redesign, migration onto the Demandware platform

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CoverGirl

Research & Design Lead / 2017-18

Augmented reality makeup try-on experience for responsive web

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Rimmel

UX/UI Design / 2017

Information architecture, user testing, web component and interface design, digital style guide

Bally

UX/UI Design, 2016

Luxury handbag customisation experience for responsive web

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max-factor-layout

Max Factor

UX/UI Design / 2017

Information architecture, user testing, web component and interface design, digital style guide

Atomic Beauty

Atomic Beauty

Atomic Beauty

Lead Product Designer / 2018-19

User research, web components and design system for Coty's beauty brands

atomic-beauty

Bally

UI Design / 2015

Landing page layout and interaction design for Golden/Fashion week

Hi, I'm Zara.

I'm a designer based in East London, currently the Product Design Lead on the Coty website platform & design system at Beamly. 

I'm a digital product designer based in East London, currently the Product Design Lead on the Coty website platform & design system at Beamly. 

I specalise in creating digital products and experiences for luxury, fashion and beauty brands, and am comfortable working on all aspects of the product cycle, from running ideation workshops to prototyping journeys and delivering production-ready assets.

I specalise in creating digital products and experiences for luxury, fashion and beauty brands, and am comfortable working on all aspects of the product cycle, from running ideation workshops to prototyping journeys and delivering production-ready assets.

Product strategy and ideation
Usability heuristic audits
User research and testing
Wireframing and iteration

Low and high fidelity prototyping
Interaction and motion design
Layout and typography
Campaign creative
Digital branding and style guides
Asset creation and optimisation

Product strategy and ideation
Usability heuristic audits
User research and testing
Wireframing and iteration

Low and high fidelity prototyping
Interaction and motion design
Layout and typography
Campaign creative
Digital branding and style guides
Asset creation and optimisation

Product strategy and ideation
Usability heuristic audits
User research and testing
Wireframing and iteration

Low and high fidelity prototyping
Interaction and motion design
Layout and typography
Campaign creative
Digital branding and style guides
Asset creation and optimisation

Fashion

Bally
Belstaff
Bl^nk
Ede & Ravenscroft
FitFlop
Jimmy Choo
Karen Millen
Lulu & Lush
Versace
Zagliani

Fashion

Bally
Belstaff
Bl^nk
Ede & Ravenscroft
Fitflop
Karen Millen
Lulu & Lush
Sunday
Versace
Zagliani

Beauty

The Body Shop
CoverGirl
Escada Fragrances
Manhattan
Marc Jacobs Fragrances
Max Factor
Rimmel
Sally Hansen


 

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Brands I've worked with

Some of the brands I have worked with

Some of the brands I have worked with

Zara Drei

Let's collaborate

Let's collaborate

Let's collaborate

I'm always looking to work on interesting and innovative projects, whether they're digital design, hardware-based or audiovisual experiences.  

You can usually find me playing around with electronics, making video loops, building ceramic and metal sculptures, producing (and listening to) electronic music and patching and programming (but mostly rearranging) modular synths.

If you'd like to get in touch, you can find me on Twitter, LinkedIn or Instagram, or drop me an email.

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© ZARA DREI 2019